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First Impressions Matter: Curb Appeal Is Important

This is a single family home that is new construction cottage style house with hardy board and a partial metal roof. It is grey with a teal door and there is great curb appeal. The house has a double front entrance.The rental market is extremely competitive in today’s economic climate. In order to succeed, both you and your property need to put their best foot forward to attract the right tenants.

One thing that carries an incredible amount of persuasive power is a rental’s curb appeal. When done right, curb appeal can be the make or break factor for rental properties in your immediate vicinity, so we’re going to go over some ideas for ways to improve your curb appeal.

Landscaping Speaks For Itself

Regardless of the neighborhood, some landscaping can be worthwhile to give your property a facelift. Some new greenery like flowers or shrubs and even a garden are examples of landscaping that can make the place feel brand new. You can even include walkways between these features to give the property a more refined appearance.

Landscaping doesn’t have to be a serious undertaking requiring the rental of construction equipment and excavators. Some of the simplest and most effective landscaping can simply be replanting grass in dead areas or filling in the different craters, dips, and holes present in almost all lawns.

Lighting Is Important

Effective lighting won’t just allow tenants to use the outdoor areas after dark, but it can also increase security and increase the confidence that you care about the well-being and safety of your tenants. Leading possible tenants to feel confident in your rental’s safety before even talking to them is a huge advantage when attracting the right people to your property.

Proper lighting can be one of the most cost-effective measures to improve safety and deter crime. Illuminating the exterior with quality lighting will help discourage would-be thieves and trespassers, human and animal alike. It also helps prevent simple accidents like tripping over something in the yard or misstepping and twisting an ankle. An additional benefit of quality lighting is that you can use it to highlight the aspects of your property that are the most interesting and attractive to draw attention toward.

Parking Is Priceless

Aerial photo of the quiet street in small american townAnother one of the most important aspects of a rental property that influences curb appeal is the availability of off-street parking. Having off-street parking helps lower the chances of a tenant’s car being hit in an accident and limits the likelihood that their car could be the target of thieves, especially when you have a well-lit parking lot. This factor alone leads some potential renters to choose properties with off-street parking over those without the option.

Parking spaces don’t even have to be extravagant, especially in areas where street parking is common. Off-street parking that can accommodate a single vehicle will give you a strong leg up against competing for rental properties in the area without off-street parking. The space can be as simple as having a simple gravel lot, avoiding the expenses to have professional paving performed as well as the necessary upkeep.

Online Curb Appeal

Online curb appeal can arguably be more important than the actual curb appeal from the street. With online curb appeal, you’re able to showcase the full exterior of the property and the interior and provide close-ups that can only be seen from personal tours.

Providing ample images online of the rental property will make everyone’s life easier. You’ll be less likely to waste time with potential tenants that ultimately decide they’re uninterested. Additionally, online curb appeal allows you to reach potential tenants outside of your local area. Showcasing updated appliances and renovated surfaces of the property will boost your online curb appeal immensely.

Maintain Your Curb Appeal

While curb appeal is important, especially online curb appeal, it’s more important to maintain a proper curb appeal. Word of mouth can be extremely harmful if people begin to gossip about your online presence being misleading to the actual property’s condition.

Finding a reliable handyman (or handywoman) will help ensure that your property is correctly maintained, but purchasing a quality home warranty will ensure that the appliances remain in top working condition. It’s worth considering a home warranty plan since you don’t know how careful tenants will be with the appliances; modern appliances have so many different components, and there are a dozen different ways they could fail at no fault of your own.

Getting and keeping yourself ahead of the competition is an evergoing battle. Boosting the curbside appeal of your rental, both online and offline, is a straightforward way to increase interest in your rental and retain tenants once you’ve found some keepers.


At Real Property Management Gold, we can help you boost the curb appeal of your rental homes with the right landscaping and maintenance plans. Would you like to know more? Please contact us online or give us a call at 301-392-2172 for additional information.

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We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.

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